← Case studies
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Outbound
We built the outbound engine that no one else could.
A B2B SaaS startup needed a repeatable outbound pipeline reaching companies that run webinars. No data provider sells this list. So we built it for them.
This SaaS startup had a uniquely creative outbound idea but they needed Framework's help to make it a reality. They tasked us with creating an outbound pipeline reaching companies that regularly run webinars. In addition, they wanted to take a screenshot of the prospects' webinars registration process and send that screenshot to each prospect. We automated everything and helped them deliver a highly differentiated email campaign that resulted in 47 demos booked.
- →500 companies (and buyers inside those companies) were identified each week
- →Our system helped them target by upcoming webinars, tech stack, industry and company size
- →Custom tooling used to identify which ran webinars via the company's webinar page, even at unusual paths or subdomains
- →Agents extracted structured event data: webinar title, date, registration URL and confidence score
- →Custom agents built to screenshot the webinar and insert images into relevant emails in the outbound campaign
- →Leads delivered to the client's outbound tool every Sunday. Operator opens Monday morning to 500 fresh, ready-to-work leads for a human in the loop check before emails are sent
Results
47
Demos booked
2 weeks
Build to first lead
90%
ICP-matched with buying signals
$0.4
Cost per run
0
SDRs required