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Content
Agentic-powered content that delivers opportunities.
Most content teams create for everyone and end up converting no one. So we built an agentic system that mines sales call transcripts for insights, maps existing collateral and drafts hyper-personalised, bespoke content for each and every prospect, automatically.
We helped a UK-based tech scaleup increase pipeline from existing business by helping them create more personalised content on autopilot. We turned their growing library of call recordings and content assets into a personalised content engine that could serve the right asset to the right prospect at exactly the right moment. In addition to increasing 'influenced pipeline', we cut the content creation time by 85% with this system.
- →Agents mine customer and sales call transcripts to identify customer pains, gains and knowledge gaps
- →Pre-trained agent identifies existing content available and recommends the asset to the relevant account manager
- →If no content exists, the agent drafts hyper-personalised content for that specific customer or prospect by using existing content, knowledge base articles, product pages and desk research
- →Content created included blogs, personalised landing pages, comparison pages, workshop outlines in Figjam and more
- →Human-in-the-loop reviews and takes action as required but there is an option to roll this out programmatically
Results
20%
Increase in existing business pipeline
1,800 hrs
Of call transcripts analysed p/m
90%
Collateral utilisation rate
85%
Reduction in custom content creation time
3.5x
Increase in engagement